IAYS is a Scandinavian knitwear house founded in Stockholm.

We make knitwear with lasting relevance. Every piece is designed with careful attention to material, fit and proportion, made to feel natural from the first wear and to remain part of a wardrobe for years.

Quality begins long before a garment is finished. We work with natural fibres, trusted production partners and an approach that values longevity over constant newness.

The clothes are designed around the person wearing them. They should move easily through everyday life, becoming more familiar with time rather than demanding attention.

IAYS is also a place for conversation. Through portraits, stories and creative collaborations, we explore the ideas that connect women across generations, experiences and places.